Everything you should know about virtual staging

It is not a secret that most of the interior images existing on the web are not photographs despite their very realistic view. These are digital images created with the help of different methods using special tools. One of the ways to create interior images of very high quality is virtual staging – the process of adding furniture and decor to the photo of an empty room using a graphic editor. This article will focus on what virtual staging is, how it differs from home staging, and where it is most often used.

What is virtual staging?

The term ‘virtual staging’ has come to the industry as a type of home staging – an act of preparing your home for sale by adding or arranging furniture pieces, decor, and accessories. In fact, virtual home staging is the same process but the main difference between them is how it is done: home staging is an actual process and virtual staging is a technologically advanced process performed with the help of a computer or mobile device and special software. 

A professional designer enhances vacant property using digital models of different furniture pieces and decor elements to achieve the most photorealistic effect and make it much more appealing.

Nowadays, virtual staging services have gained such popularity that the number of companies offering these solutions increases on a daily basis. However, there are companies that are considered to be trusted leaders in this market getting orders from all parts of the globe. The most widely-known ones are Virtual Staging Solutions, Spotless Agency, Rooomy, VHT Studios, Virtual Staging Lab and others. Most of them work in a similar way offering clients to send high-quality photos of the empty property they have and provide details or examples of interior styles they want to see on them. The staging process takes from several hours to several weeks depending on the company and a client receives photorealistic images after a dedicated work of designers and architects. 

Principal difference between virtual staging and home staging

Despite the fact that virtual staging is considered to be the type of actual staging, these two notions have many differences though the effect they make is similar. Both of them aim at improving the look and impression of the empty property, but this goal is achieved in different ways. Let’s consider how virtual staging differs from an actual one in detail.

  • Approach

Both home and virtual staging are performed by interior designers, but when it comes to actual staging it is a more complex process since it requires not only the development of the project but also its implementation in reality. It means that a designer should visit stores, contact different suppliers, hire assemblers and complete dozens of more tasks to achieve the final result. When it comes to virtual staging, this process seems not so complicated since all the tools are at the designer’s hand and he can perform the order without any obstacles or unpredictable situations. The only things required are a photo of vacant property, a computer, and a set of professional tools. 

  • Cost

As you could guess, home staging is an expensive service where clients pay not only for the work of interior designers but also for all the decorative materials, furniture pieces, and services of other people if needed. It means that the budget for home staging solutions can extend from a couple of thousand dollars to hundreds of thousand dollars. 

The cost of virtual staging is much cheaper. This is a cost-effective solution and the total sum will depend on the number of photos ordered and a level (quality) of staging preferred. Digital staging services start from $50 per photo staged and usually cost under $1,000 per project.

  • Time

The complexity of the home staging process leads to the conclusion that it takes from several weeks to several months to complete it fully. Sometimes, homeowners do not have this time and want to sell their property faster. In this case, the virtual staging alternative is the best solution. There are companies accepting urgent orders and ready to complete the whole set of images within 24 hours or even earlier. However, a standard digital staging process takes from several days to a couple of weeks on average. 

  • Efficiency

It goes without saying that most of the people decide to stage their homes to sell them faster and for bigger money. Being a time-consuming but quite effective approach, home staging will not allow you to complete the deal faster since you need time to spend on it. Moreover, it requires quite an impressive investment which will increase the cost of the property too. 

Virtual staging has rocked the real estate industry making it possible to speed up home sales almost by 50%. With minimum investment that will not affect the total cost of the property much, it is possible to sell vacant property almost immediately attracting a much large audience of viewers. 

Digital staging is not only an alternative to actual one but also a great supplement to it since it is necessary to create a design project before you start purchasing all the pieces and virtual staging can be used for this purpose too. 

To summarize the following information, it is worth stating that virtual staging has become a number-one choice of many home sellers not occasionally. More expensive homes tend to spend more time in the market which leads to a decrease in their value. Moreover, it is difficult to predict what is going to happen with the real estate market in several weeks or months, which makes such sales quite risky. However, at the time when technologies move the world, it is reasonable to invest a minimum amount and get a desirable result faster.

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